UI stands for user interface and UX stands for user experience, both are related to User experience providing smooth and intuitive navigation for users. User experience put in place the logical flow of actions and fundamental parts then the visual detail is defined by the User interface.
Why UI/UX is so important?
The primary goal of any business, entrepreneur or Start Up is to increase its sales. But what user experience and user design have to be related to this?
In these years everything is digital and if you have a great business model or great idea but your digital product is not attractive, and is not user-friendly and inclusive, your product or service won’t have the same success.
These days users have a lot of choices and alternatives to choose products and services. To differentiate your products and or services from your competitors and to grab the attention of your users you need to consider providing a great user interface plus a great user experience.
For Web Unify the importance of UI and UX design is a fact and is part of our process to make brand recognition top of mind.
If you want to launch a mobile app, web app, or even a website think about this there are millions of apps and websites today and a few have been successful while others have found it hard to strive.
Remember a user interface will create and grab the attention of your target market while a User experience will impact on your user’s mind.
