5 minutes
To encourage downloads of an app many believe that only the ASO is necessary, however, as specified above, it is important to use all available tools to compete in this growing market. While most people discover their apps in app stores, 1 in 4 people discover them through search engines. For this reason, SEO plays a key role in positioning applications on the web.
We will give you four tips:
1- Have a landing page or one page. It is important to have an online presence. Many applications do not launch a website. Although it allows you to position yourself as an authority and a reliable source of information. It should target keywords that are relevant to the user. Here are some good tools for this: Href, SEMrush, Spyfu, and Mango which you can use to find the most relevant keywords for your app. In addition, it can be beneficial if the page links to social networks such as Facebook, Twitter, Google +, and Linkedin among others. Remember that base on your country is better to search for the best tools to have more accurate results.
2- App Indexing. It is a system that allows people to click on a search list on Google and Safari, from their tablets and smartphones, and open the app store. It works for both Android and iOS.
3- Create a Growth strategy and follow the links of your competitors. This is a fundamental SEO strategy to increase your search ranking. Identify your most popular competitors. Once identified you can use SEO tools to see which pages link to your competitor. Once you know the relevant websites that link to your competitors, all you have to do is contact the authors and ask them to include a link to your page. Be careful, it is not a question of having a large number of links but that these are of good quality.
4- Increase the time on your page and reduce the rebound rate. The more time people spend on your page, the more chances of being in a good position in the ranking. For this, the website has to be well-positioned in terms of search keywords and the information has to be relevant to the user.
